Refelction

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After finishing the final title sequence, I started shooting the videos. Some scenes looked better in real than they looked drawn in the paper. And some looked better on papers.

While shooting, I had to pay extra attention to the lighting. Since it is a Horror / Crime movie, I wanted the atmosphere of my title sequence to be mysterious and scary.

What is it that good title sequences share?

I asked myself this question a lot. The best answer I found was this.

-They are original in a way that is either daring and challenging, or clever and wonderful. They are always thoughtful; even those with raging adrenaline and nervy force have a thoughtfulness to them.

Reflection

The first few minutes of a film will often either leave the audience full of excitement and eager to see how the story of the movie will play out, wondering what hints they were shown in the opening credits to what they’re about to watch. Sometimes these opening moments are grander than the film that follows them. With the amount of media we are shown every day, to be willing to sit down for two hours and say to the film makers ‘alright then, you have 120 minutes of my life’ is no small feat. Not to mention that we have conditioned ourselves into jumping from topic to topic, idea to idea, advertisement to advertisement, resulting in diminished attention spans. So when that 120 minutes starts up, the first three or four might be some of the most important. If the opening credits to a film bore us, we would be forgiven for feeling the whole film will be boring. If they’re exciting and manage to push our cart to the top of an emotional roller-coaster, then there we’ll be, sitting at the edge of our seats, strapped in, waiting to be thrown around.

The original title sequence of the movie is very powerful which I found very challenging. The Se7en title sequence is visually unique, yet fits within the film’s world. It delves into the core of the story without revealing too much, and its placement within the film (after we’ve been introduced to both Somerset in his apartment, and later Mills) gives it tremendous power.

I learnt a lot in this project and it was a very useful experience. I enjoyed this project and discovered that these kind of projects excites me more. Therefore, I work harder on them. I learnt in this project how to create a title sequence and how to use the sketches and notes  I’ve done as guides while shooting to create the outcome I wanted. I’m very pleased with the result, and I’m proud of the video I’ve made!

 

Title Sequence

“A title sequence (also called an opening sequence or intro) is the method by which films or television programs present their title, key production and cast members, utilizing conceptual visuals and sound.”

Forget movie wallpapers and posters, it’s movie title sequences that can often be the most important part of a film. Working in a similar way to a landing page for a website, movie titles set the tone, atmosphere and characters for the audience, all of which can make or break an opening scene!

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I choose to use the title sequence of the original film as an inspiration

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Se7en(stills)720.jpgStudio: New Line Cinema

  • Sequence Designer: Kyle Cooper
  • Year of release: 1995

“I admit that this one has become almost ‘required viewing’ if you ever discuss opening titles, and rightly so,” Tom Muller comments.

“The maniacal amount of detail that went into the title sequence (with a vast amount of props created just for giving the audience a few glimpses into John Doe’s deranged mind), coupled with the remixed NIN track ‘Closer’, make you shift uncomfortably in your seat, anxious for what’s to be unleashed, and in one fell swoop it made title design cool and relevant again.”

After representing the title sequences that I used as an inspiration in class, the Professors advised me to create a new title sequence that tells the story Se7en from a different concept. Which I tried to do for the following 2 weeks.

Reflection:

I am a person who loves learning new things and I enjoy working using things I’ve just learnt. Packaging design is new to me, however, I enjoyed working on it and found it very interesting.  At the beginning, I got really excited and I wanted to do many packages. I thought it is very easy and fun but I was wrong. It is fun but not easy at all. I also had problems with colors appearing different when printed, they got lighter or darker than what they looked on the screen. Thankfully, I solved the problem by printing in different bookstores and also using the printers here in the Graphic department, and picked my favorites to glue on my packaging. Photography is also not my strength and is new to me, at the beginning of the year I really struggled with it. I didn’t know how to make the camera focus, or to pick the perfect angle, nor did I know how to change the camera settings. Thankfully, due to plenty of practice, I gained more confidence, and my photography improved. It is very hard to take a photograph of a glass object because your reflection will appear, therefore I had to experiment by taking photos with many angels and under different lightings until I found the perfect angel. I really want to work in packaging because I realize now after working on this project its effect on emotions. I, however, want to design good packaging that attracts people to good products. The things I learnt in these two weeks were really helpful and are a good start for any designer in their package design journey.

 

Here are some photos of my packaging:

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Show and tell

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I find this design pretty ugly. The font, the boldness of it, the background, the colors of the backgrounds , the shadow behind all helped the design look hideous and unreadable. The eye is quickly attracted to the background instead of the phrase. Also the colors used in the background are so vibrant and noisy that it kind of hurt the eyes.

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This is too much. Different colors, different boldness, different angles, and different font sizes! Vertical and horizontal type make any design ugly, this is what Law taught us the beginning of the year. The colors also are not related and the color choice doesn’t make sense. However, this design is a prove that most of the colors look good on a black background!

 

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Since these packagings are for the same company and product, I felt that the packaging didn’t relate to each other and that’s not a good thing. They don’t seem to present the same company, they don’t seem to contain the same product and the colors used doesn’t complement eachother  The type is horrible, in my opinion. The font is too bold and is in ALL CAPS and I was taught that Bold + ALL CAPS is too much and unnecessary.

 

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For a children story book, the font used in this book cover is very hard to read. For a children book, the font should be readable and large, the colors should be appealing and eye-catching. The colors used in this design are boring, the font is not readable and the bookcover showed nothing about the storym, it didn’t give any hint about it.

 

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looking at cigarette packaging in some countries, will shock you! You’ll see blood-drenched corpses, facial scars and head wounds, people dying in hospital beds, screaming children, crying women and the list goes on. These “graphic warning labels” come with warning type that explains smoking side effects and its dangers covering anywhere from 30 to 80 percent of cigarette pack  faces (front and back). The goals of such labels as their designers explain are informing consumers about the risks of smoking, encouraging quitting among smokers, and preventing others from ever starting. The question is: do graphic warning labels actually prevent people from starting to smoke? Do they cause current smokers to quit? I believe it can affect how people view smoking/smokers and may make people smoke less and maybe quit with time. The question I had is why would a company who sells cigarettes, use such packaging?

 

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Macdonald’s changed their packaging and made it more modern and sophisticated. They ditched their signature red, white and gold colors and replaced them with bolder hues and bigger typography. I believe their new design will attract more adults but won’t attract children as much as their old design did.

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“Red is the warmest and most dynamic of the colors — it triggers opposing emotions. It is often associated with passion and love as well as anger and danger. It can increase a person’s heart rate and make them excited.

If you want to draw attention to a design element, use red. But use it as an accent color in moderation as it can be overwhelming.”

When you think of red & yellow do any brands come to mind? fast food brands. This isn’t by accident. The feelings, the mood this combination of colours emits is perfect for their target market. Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention.  Yellow triggers the feelings of happiness and friendliness.When you combine red and yellow it’s about speed, quickness.  In, eat and out again. Yellow is also the most visible colour in daylight, which is why the McDonald’s M can be seen from a far distance. The designers are extremly smart by controlling people’s emotions by using colors.

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why using green in packaging? green is related with the word ORGANIC. When searching online for packaging, I found the most of the packagings are in color green, because as my professors told us, green scream HEALTHY and ORGANIC. Therefore, even if the product isn’t organic, it’s packaging withh be in the color green because by doing this, customers will be tricked to think that the product is healthy and organic.

 

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Green packaging for chocolate packaging. Looks healthy.

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love how simple the font, the illustrations. They used the color yellow, in psychology yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun. Yellow over black also pops and attracts eyes. I really love the simplicity if this design and I believe it looks sophisticated.

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This design contains a swashy ‘d’ from its large repertoire of alternates — combined with caps from Furtura Light. The design looks classy and reflects how sophisticated the place is.

 

Working with colors and Type.

Type should be clear, readable, and interesting. I tried to pick a color for the background that will make the type pop. I tried black but black on brown background wasn’t so clear so I decided to use white type.Screen Shot 2016-04-26 at 3.49.38 PM.png

During the first critique, professor Law told me to use less type and reminded me of the 50 – 60 character long rule. Reading many long lines of type causes eye fatigue. Readers are forced to moves their heads and eyes more often from one line to the next. Screen Shot 2016-04-26 at 1.55.04 PM.png

I used black background for the outer packaging but professor Law told me not to use Black with brown warm earthy colors because it made them look less classier. (which I agree with) Therefore I decided to use dark brown instead.

These are the colors I picked to use with the dark brown:

The ingridents:

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Introduction about the beverages:

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the cover:

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I added the Dallah (tea and coffee pot) because I felt it reflects our culture and made the packaging a bit more interesting.

This is the type and color I chose:

For the English type, my font was Palatino.

I experimented with different postion of the brand name:

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The problem I faced was translating the type from English to Arabic and from Arabic to English.  Also, the ingredients differs online, therefore I had to research more to find the perfect recipe.

 

shopping!

Since I didn’t want to use paper because in my opinion, paper packaging gets thrown away. I went in a search for good, environmental friendly packaging. My mother advised me to go to Alrawnaq, since she saw amazing packagings there. It was my first time going there and I LOVED the place. There are amazing packaging there and a large variety to choose from. I found hundreds of glass bottles but unfortunately, I didn’t find a wooden box. When I went home, I searched in my mothers drawers and thankfully found one.

Then mission 2 was to find the perfect colors. What colors represents my culture? Since professor Dinelle told me to drive the colors from the plates sold in Souq Wagef, since they are considered traditional and almostevery Qatari house owns some of them.

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These are the colors I derived from the photograph. I loved the colors but felt that they represent the Indian culture more than the Qatari culture. I even asked the girls and they told me these colors scream INDIA. I was pretty upset because I didn’t know what colors to use.

then the word camel appeared in my brain and my life was saved. Although it sounds so cliche but camels are the first thing to appear to people’s mind when asked about Qatar. So I went online and searched for “camel color scheme” and although it sounds so weird, I found the perfect colors for my packaging.

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Critique 1 (colors)

 

 

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this is what I had for the first critique. I wanted my product to be organic (organic tea) therefore I researched for organic healthy teas and designed these packaging above. I used green colors because green is always related to organic. I also wanted to use pastel colors, because the tees and I picked were calming and relaxing. However, during the critique, my professors reminded me that my packaging/product has to relate to my culture, and Qatari culture is not know for organic teas, the popular drinks here are Karak, Gahwa and red tea, and these are definitely non-organic. They also told me to change the pastel colors, since the cultural color schemes here in Qatar are vibrant strong colors. The critique was extremely useful and was the perfect push for me to start designing packaging related to my culture.